the promotion does not cannibalize sales to existing customers. There are plenty of marketing programs you can use; does it make sense to use this one, asks Dholakia. The promotion is very steep, usually 50 percent or more. Deals don't generate repeat customers. I can define the deal however, giving it a retail value and a discount. Those who opened the LivingSocial smartphone app to Instant Deals on that day found cheap eats from 100 participating merchants operating within a half mile of their location-deals redeemable via phone screen and good only from.m. Youll then be presented with a list of deals in your area.
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This would be good for specifying different deals at various branches of a business. Instead, they can use these short-term bargain rates to drive traffic during traditionally slow periods, making good use of inventory-whether perishable food, empty room nights or unused stylist chairs-that would simply go to waste anyway. These tests of real-time sales and redemption (because they are still tests) offer a way for Groupon and LivingSocial to rise above the slew of daily-deal clones and coupon-scraping aggregators and to build deeper engagement with their users. But they're certainly tests worth watching. He lost money on the promotion itself and there was no way to recoup that lost. The promotion is only valid if a certain number of consumers purchase the deal within 24 hours.
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